Introducing our organization’s new brand

A new name. A new design. A new beginning. Same great mission.

Just as no two people are the same, no two people age the same. As United Church Homes and Services has evolved to meet the distinct and changing needs of the individuals it serves and its team members, our brand has also evolved. UCHS is now EveryAge.

At EveryAge, we believe it’s possible to provide support for all members of the community, support that allows seniors to age gracefully, get the most out of each and every day, and feel confident in the knowledge that whatever comes next, we’ll be there every step of the way.

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Experience our organization’s transformative journey over the past 50 years.

 

FAQs

Why is the name changing?

Over the past 50 years, our organization has grown and evolved to meet the changing needs of our community and the individuals we serve. The new EveryAge brand extends beyond our roots as a faith-based program to encompass the community-wide support system that currently serves more than 2,000 senior adults and individuals of various ages.

What did the rebranding exercise involve?

A marketing agency’s expertise was enlisted for this rebranding project. The agency conducted a thorough competitive analysis of the market and sought input from the executive team, board members, leaders at each location and Foundation members. Both the market research and stakeholder feedback helped inform the creation of an authentic, meaningful and differentiated new brand..

What does the new logo mean?

The new logo and colors represent the vibrancy of the services we offer and how we value life at every stage. Additionally, the new logo is reflective of our organization’s Christian heritage and roots.

With the name change, how will the history of the organization continue to be honored/represented?

The name EveryAge ties directly back to UCHS’s promise to deliver care and compassion to seniors at every stage and every age of their lives. The EveryAge brand also aligns with the organization’s goal of empowering seniors and their families to navigate their futures by providing help and support that evolves with them. Choosing EveryAge for our new brand signifies our strong-held belief that all ages matter and it’s important to make the most out of life, regardless of age.

What impact does the re-brand have on individual locations?

The name EveryAge ties directly back to UCHS’s promise to deliver care and compassion to seniors at every stage and every age of their lives. The EveryAge brand also aligns with the organization’s goal of empowering seniors and their families to navigate their futures by providing help and support that evolves with them. Choosing EveryAge for our new brand signifies our strong-held belief that all ages matter and it’s important to make the most out of life, regardless of age.

When will the usage of the new name begin?

EveryAge will be the new name as of August 20, 2021.

How long will it take to fully rebrand everything?

The EveryAge brand will be updated on all of our digital properties in August 2021. Implementation of the brand and logo on physical assets, such as signs, brochures, business cards and letterhead, will take place over a period of months.

What is the expected ROI for rebranding?

With a consistent name across all of our entities, we aim to create greater awareness of who we are, what we offer and who we serve. The name EveryAge also provides us with the flexibility to grow in the future.

Has the organizational structure changed?

The organizational structure has not changed. The new name will help our audiences understand how our 11 locations, programs, services and Foundation are linked.

Where can I get more information?

For more information, please contact Kim Kilday, Chief Marketing and Communications Officer, at [email protected]

Is there anything I need to do as a result of this change?

Please update your email contact or whitelist the everyage.org domain to ensure email communications are received. Refer to the Q&A about email addresses below.

How does the name change affect invoicing or payments?

Our name has changed but invoice and payment details remain the same. Correspondence addressed to United Church Homes and Services and/or UCHS will need to be updated to “EveryAge.”

For specific questions related to business agreements, contracts or general finance questions, please contact John White at (828) 465-8006. For questions related to invoices, please contact Gina Matthews at (828) 465-8020.

What is the new URL?

Our new website can be found at www.EveryAge.org.

Will employees receive new email addresses, and if so, how long will the old email addresses work?

To maintain consistency with our website, employee email addresses will be updated from [email protected] to [email protected]

Any emails sent to old .uchas.org addresses will be forwarded to that employee’s new address.

For more information, please contact Kim Kilday, Chief Marketing and Communications Officer, at [email protected]